Users will soon have a new feature that enables them to lessen the volume of artificial intelligence-produced videos appearing in their timelines. This initiative comes as the platform disclosed that it now features more than 1 billion content made with AI.
Trial and Implementation
This change is undergoing trials over the next few weeks before a full-scale rollout. This advancement coincides with a increase in AI content, fueled by emerging video-generation tools.
The Broader AI Trend
It has been noted that nearly one in 10 of the fastest-growing video streams on a competing service exclusively feature clips produced artificially. A considerable share of this material is considered low-quality AI content, a term for poor-quality, factory-style content that is often absurd or surreal.
Our research shows that numerous viewers enjoy content produced via AI tools, from digital art to science explainers, and we aim to provide users the ability to adjust the amount of that, depending on their own choices,” stated a company executive.
AI on the Platform
The service disclosed that there are now over a billion videos on its app tagged as AI-generated. In total, in excess of 100 m videos are uploaded to the service every day, making clips made by AI a limited percentage of its complete catalog.
How to Adjust Settings
Viewers will be able to reduce or increase the amount of AI-generated videos they watch by accessing the topic control option in the app and choosing the AI content topic. Further subjects that can already be controlled under the filter cover politics, clothing, beauty, and choreography.
Platform Guidelines
The platform’s rules oblige creators to label lifelike AI-generated content, and it prohibits malicious deepfakes of public figures or critical incidents. Any realistic AI-generated clip that is without a tag can be taken down under its user guidelines.
In addition, the platform will now apply an AI-generated watermark to content made using its built-in AI features, or identified by an collaborative effort for identifying content made by AI. This action is aimed to stop users from seeking to bypass the disclosure requirement.
AI Literacy Programs
The platform is also introducing a $2 million educational fund for experts and institutions to develop informative material about using AI responsibly. This project will support educational bodies dedicated to training programming and robotics.
Moderation Strategy
The platform has supported its safety measures, during controversy over proposals to cut jobs for hundreds of content moderators in the United Kingdom. The company is expected to reduce a significant number of roles in its user protection division in its British office, with worker representatives and online safety experts raising concerns that people are being substituted by AI moderation.
A senior executive stated that people-led review would continue to be important, but AI can protect employees by eliminating the most harmful content before it gets reviewed by humans. The platform stated a notable drop in explicit and harmful content reviewed by safety staff over the last 12 months due to intervention by its AI tools.
We believe it is crucial to integrate humans and technology to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to limit contact with harmful content as swiftly, which is why a lot of the machine support is really helping us process content quickly.”
